Break free from binge-eating and feeling guilty, without cutting out the foods you love

Feel in control around food again, rebuild trust with your body, and stop the all-or-nothing cycle for good.

Does this sound familiar?

  • You promise yourself you’ll start again Monday after another weekend binge
  • You feel like you can’t be trusted around food
  • You know what to do to lose weight, but you can’t seem to stay consistent without restricting to make up for overeating, or feeling like you’ve let yourself down

You're stuck in a cycle that feels impossible to break

  • You restrict all week, only to overeat or binge as soon as the weekend hits
  • You wake up feeling bloated, guilty for falling off your diet plan and frustrated with yourself – swearing THIS time will be different
  • You keep thinking more willpower or stricter rules will fix it, but the harder you try, the worse it gets
  • You’ve tried every diet, calorie target, and ‘reset’ out there, but none have taught you how to stop the cycle itself

You’re exhausted and just want to feel normal around food again.

But what if I told you there IS another way?

  • What if you didn’t have to track, restrict, or make up for overeating ever again?
  • What if you could actually enjoy food, weekends included, and STILL lose weight?

That’s exactly what my Break the Binge-Restrict Cycle 8-week group coaching programme helps you do.

Hi, I'm Amy

I help women who binge or emotionally eat rebuild trust with food and themselves, so you can eat without feeling guilty everytime you have a takeaway or bar of chocolate, stay consistent with a healthy diet, and finally feel peace and control around eating again.

I know what it’s like to spend years feeling you’ve failed because every diet you try never works because you can’t stay consistent. 

For almost 10 years, I had tried everything; calorie counting, clean eating, low-carb, macro tracking, juicing; but nothing worked long term because every plan was focused on cutting things out of my diet, and only on calories or points.

Now, I teach the exact process that helped me (and my clients), stop the binge–restrict cycle for good, and finally feel calm and confident around food again.

You don't just want to 'be good' with your diet

  • You want to stop bingeing and feeling out of control with food
  • You want to eat what you love without guilt
  • You want to stay consistent all week (even on weekends)
  • You want to wake up on Monday proud, not restarting over for the millionth time
  • You want to finally feel peace with eating and in control around food

Break the Binge-Restrict Cycle

Break the Binge-Restrict Cycle is an 8-week group coaching programme designed to help you stop bingeing, eat without feeling guilty, and finally feel normal around food again.

You’ll uncover how ultra-processed foods (UPFs) keep you stuck in the binge-restrict cycle, and learn how to reduce them without cutting everything out. Learn how you can finally enjoy food that satisfies you, instead of feeling controlled by your cravings and struggling to stop overeating.

Results after just 8 weeks

By the end of the 8 weeks, you’ll:

  • Feel in control around food, including your trigger foods 

  • Quiet the food noise so you’re not thinking about food 24/7 or stuck feeling guilty after eating 

  • Rebuild trust with your body and yourself, learning to listen to hunger without tracking or restricting your diet

  • Stay consistent all week, including weekends without falling into restarting your plan every Monday

  • Eat what you love without guilt or spiralling, and bounce back easily when things don’t go perfectly.

  • Finally break free from the binge–restrict loop for good, feeling calm, confident, and in control around food again.

This isn't another diet or 8-week meal plan you need to rely on

Break the Binge-Restrict Cycle helps you rewire the thoughts, triggers, and eating habits that fuel bingeing, while rebuilding your body’s natural hunger cues and reducing your dependence on ultra-processed foods (UPFs). 

You’ll learn how to eat in a way that supports fat loss and your overall health, without tracking, rules, or feeling deprived of your favourite foods.

BBRC is the missing piece you need from ‘knowing what to do’, to actually getting to the root of what’s been causing your overeating so you can finally stay consistent and lose the weight. 

What's included inside this 8-week group programme

Inside this 8-week group coaching programme, you’ll receive everything you need to finally stop bingeing, rebuild trust with food, and feel in control again – for good

Weekly Video Lessons + Guided Worksheets (Value: £900)

This is where the breakthroughs happen! Each week, you’ll uncover exactly why you binge; from restriction triggers to emotional patterns and how ultra-processed foods (UPFs) keep driving your cravings. These short, actionable lessons help you rebuild food trust, rewire your mindset, and make progress that finally sticks. The guided worksheets make it personal, helping you apply what you learn to your real life, so you’re not just watching videos, you’re changing habits.

8 Weeks of Group Coaching Calls with Amy (Value: £700)

You won’t be left to figure it out on your own. Every two weeks, we’ll meet live for coaching and to go through any questions, where you can talk through what you’re struggling with as well as share the wins you’re having. Whether you’re dealing with a stressful week, a post-binge or weekend overeating, I’ll help you troubleshoot it in real time. These calls give you the accountability, encouragement, and perspective that no self-paced course can.

The Binge-Proof Eating Framework (UPF Focused) (Value: £500)

This is my proven method for helping women reduce ultra-processed foods without going extreme. You’ll learn how to build satisfying, real-food meals that keep you full, stabilise blood sugar, and stop the cycle of cravings that lead to bingeing. No tracking, no having to be completely perfect; just a simple way to eat nutritional food without depriving yourself of the foods you love.

Join a Private Members-Only Community (Value: £350)

You’ll join a supportive group of women who are going through the same as you; women who’ve also felt out of control with food and are going through the programme at the same time as you. Inside this private group, you’ll be able to gain further support, share your progress, ask questions, get feedback from me, and feel genuinely supported between calls. The group community provides a mix of accountability, connection and support that will help keep you consistent even on the hardest days.

Lifetime Access to All Lessons & Resources (Value: £300)

You’ll have lifetime access to every video, worksheet, and resource, so you can come back any time you need a reset or reminder of how to stay binge-free. You’ll own these tools for life, giving you peace of mind that you’ll be able to refer back to anything you need to long after the 8-week programme has finished.

Break The Binge-Restrict Cycle includes over £2,700 in total value

You’ll get everything you need to finally stop the binge–restrict cycle, rebuild trust with food, and feel calm and in control again — without tracking, guilt, or restriction.

Yours today for just £249 (or 2 monthly payments of £129)

Module 1: Why You Binge and How to Break the Cycle

You can’t fix what you don’t understand, so we start here. You’ll uncover exactly why you binge (and no, it’s not lack of willpower)! We’ll unpack the biological and emotional drivers behind your eating habits, from restriction and stress to how ultra-processed foods (UPFs) hijack hunger and reward signals. By the end of this module, you’ll finally see that bingeing isn’t your fault, and you’ll have a clear plan to stop it.

Module 2: Eating Without Guilt and Staying in Control on Weekends

You’ll learn how to enjoy nights out, takeaways, and social events without spiralling into guilt or restriction. We’ll build simple, flexible meal routines that keep you full, balanced, and in control, even when life gets busy. This is where you start feeling normal around food again.

Module 3: Breaking Free From Emotional and Stress Eating

You’ll finally understand what’s really behind your late-night eating, comfort snacking, or “I’ve had a stressful day” moments.
Instead of using food to cope, you’ll learn quick, practical tools to regulate emotions and soothe stress in healthier ways. This module helps you break the automatic link between emotions and overeating, so you can feel calm instead of chaotic.

Module 4: Building Consistency Without Perfection

This is where you stop falling off the wagon for good.
You’ll learn how to bounce back from slip-ups without guilt, shame, or “I’ve ruined it now” thinking. You’ll discover what balanced consistency actually looks like, so you can make progress week after week without feeling like you’re constantly starting over.

Module 5: Locking In Food Freedom for Life

By now, you’ll have the tools, confidence, and trust to eat without tracking or second-guessing yourself. This final module helps you create your personal Food Freedom Blueprint, a set of habits and mindset shifts that keep you consistent long after the programme ends. You’ll leave BBRC feeling in control, calm, and proud of the woman you’ve become — because food no longer controls you.

By the end of the 8 weeks, you'll...

  • Stop bingeing and feeling guilty after eating “off-plan” foods
  • Feel full, satisfied, and balanced without relying on willpower
  • Naturally reduce UPFs without cutting everything out
  • Stay consistent all week (including weekends!)
  • Feel calm, confident, and completely in control around food

How to know if Break the Binge-Restrict Cycle is right for you

You’ll know BBRC is right for you if you’re tired of:

  • Restarting every Monday
  • Feeling guilty every time you eat something ‘off plan’
  • Thinking you’ll never be able to stop bingeing or control cravings

And you’re ready to:

  • Develop trust with yourself around eating, and finally find peace with food
  • Feel calm and confident around all foods, especially sweets, chocolate and crisps
  • Learn how to reduce UPFs without being extreme 

Join the next round starting 2nd February 2026

Now it's your turn to regain control and peace around food

You’ve spent years trying to fix your eating habits with restriction. Now it’s time to fix what restriction and ultra-processed food dependence have caused.

Join Break the Binge-Restrict Cycle and finally feel calm, confident, and in control around food again.

FAQs

Common questions

You won’t, because this time, you’re not relying on just willpower alone or restricting your diet drastically. BBRC isn’t another diet or short-term plan that expects you to be completely perfect. It’s a guided process that teaches you how to handle stress, emotions, weekends and junk-food cravings, without falling into cycle. Even if you’ve ‘failed’ every plan you’ve done before, this one gives you the tools and support to finally break that pattern for good.

Yes, that’s exactly what it’s designed for!
You already have information, but information isn’t the issue. BBRC helps you reconnect the action part; it’s about learning how to stay consistent even when life gets hard, when you’re tired, or when you’ve had a really tough day. You’ll finally know how to stop starting over and keep going, even when it’s not perfect.

Absolutely not. This programme isn’t about restricting and removing things from your diet again, it’s about learning how to enjoy all foods without falling into a cycle of feeling guilty for overeating or losing control. You’ll learn how to reduce ultra-processed foods (UPFs) more easily, not cut them out entirely; so you can still enjoy chocolate or a takeaway without it turning into an all-or-nothing binge.

The short answer is yes! Most of the time, women struggle to lose weight because the binges are causing you to eat over your calorie deficit. 
When you stop bingeing and restricting your diet of the vitamins and minerals you need, your body will feel fuller for longer and find it easier to drop the pounds. You’ll be eating in a way that supports fat loss without tracking, which means you’ll lose weight while also healing your relationship with food – and keep it off for good.

Then you’re in the right place! Most diets and plans only focus on what to eat. BBRC goes deeper into why you eat the way you do. We’ll address the root causes of bingeing, emotional eating, and all-or-nothing thinking so you can finally see lasting change, not another short-term fix.

No problem at all! All calls are recorded and uploaded so you can catch up anytime. You’ll also be able to ask questions in the private community group if you need help between sessions.

Yes, but you’ll gradually move away from relying on them. BBRC helps you rebuild trust with your body and food choices, so you can eventually eat confidently without needing to track every single thing you eat. By the end of applying what you learn in BBRC, most clients say they feel and more in tune with their hunger than they ever did while tracking.

BBRC blends nutrition science, mindset coaching, and UPF education, so you’re not just told to ‘listen to your body’, you actually learn how to. Most programmes focus only on emotions or only on nutrition. BBRC tackles both, plus the modern issue of UPF addiction that most coaches don’t even address.

That’s completely okay, it’s part of the process. You’ll have tools to reflect, reset, and move forward without guilt. BBRC isn’t about being perfect; it’s about breaking the shame and learning how to bounce back fast instead of falling into a downward vicious cycle for days.

Each weekly video is short, simple, and actionable (around 20 minutes), and you can watch in your own time.
Even if you can’t make the live calls, you’ll get lifetime access to all replays and resources, so you can move through the programme at your own pace and still see results.

Forever! You’ll have lifetime access to all videos, worksheets, and future updates, so you can come back anytime you need a refresher.

Absolutely! All lessons and calls are hosted online, and everything is recorded. If you want to join live though, you’ll need to consider the time difference for when we host the live coaching calls. Many of the principles (especially around bingeing, mindset, and UPFs) apply no matter where you live. All pricing is in GBP, but international clients are very welcome.

If you’ve spent years stuck in the binge–restrict cycle, you’ve probably already invested in countless diets, apps, or plans that didn’t work long term. This programme is different because it addresses the root cause of your overeating.
You’ll leave BBRC with tools that last a lifetime, so you never have to start over again. And at £249 (or 2x £129), it’s intentionally priced to be accessible while still giving you the level of support and transformation you’d expect from a much higher-priced programme.

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